LONDON - The Salento International Film Festival (SIFF) is a celebration of films and filmmakers, promotes international independent films, in recognition of the fact that movies are the most powerful form of cultural communication and link between cultures’ and peoples’. Founded in 2004 by Luigi Campanile, the Salento International Film Festival emerged as a major cultural event and one of the top film festival in Southern Italy.

Each year it introduces filmmakers worldwide to the Salento area’s unique resources, while celebrating the history and the future of the film industry with 10 days of world premieres, special events, seminars, feature films, short films, documentaries, and all night parties.

On April 2 & 3, 2010 the Salento Int’l Film Festival (SIFF BEST OF THE FEST) goes to London at The Prince Charles Cinema with a collection of awarded films from the Festival. From cult festivals to the latest box office hits, the Prince Charles Cinema is the heart of independent film in London, located at 7 Leicester Place WC2. “Quentin’s favourite UK cinema“. Tarantino has said, “The Prince Charles Cinema is everything an independent movie theatre should be. For lovers of quality films, this is Mecca”.

SIFF BEST OF THE FEST is produced by CineSalento a cultural non-profit organization with the principal objective of promoting the territory of Salento through cinema, one of the most powerful forms of communication. This two-days event will contain feature films and short-films, Q&A with directors and cast, a welcome cocktail and a chance to win 4 trips to

Salento Film Festival 3-12 September 2010 in Tricase in the heart of Salento (Southern Italy) the land of the sun. Prize includes half board accommodation for one person for one week during the festival. www.salentofilmfestival.com

WHO: CineSalento
WHAT: SIFF LONDON - BEST OF THE FEST TOUR
WHY: A celebration of films and filmmakers, a collection of awarded films from the
Salento Film Festival
WHEN: 2-3 April, 2010
WHERE: The Prince Charles Cinema
7 Leicester Place - London, WC2H 7BY